Ep 142. How to Build a DJ Brand That Actually Grows
Off The Record - The DJ Podcast by Crossfader
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Building a DJ Brand in the Digital Age
This chapter discusses the importance of defining success for new artists through consistent content creation and meaningful engagement over traditional metrics. It emphasizes strategies for DJs to leverage social media platforms and refine their brand through storytelling and themed mixes. The conversation also highlights creative tactics like offering bootleg tracks to foster community and enhance audience connection.
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