Lawrence James

Lawrence James, part of the online DJ community Crossfader, offers invaluable insights for aspiring DJs and producers. He shares game-changing branding strategies, emphasizing storytelling and social media engagement. Lawrence discusses the importance of community building and defines success through meaningful connections rather than just numbers. He also addresses content creation burnout and recommends a structured approach to enhance creativity. Plus, there's an exciting competition announcement for DJs to perform at the Rise Festival in the French Alps!