

One at a Time
5 snips Nov 3, 2021
The hosts explore the intriguing dilemma of building features for one user versus the broader market. They discuss the risks of narrowing focus and emphasize the importance of balancing individual preferences with collective needs. Incremental delivery and user validation are highlighted as key strategies for reducing risks and validating ideas. The conversation underscores the need to align long-term visions with immediate user feedback, avoiding over-complication in product development.
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Client's Iterative Approach
- A client shifted to weekly live product iterations, involving customers directly in development.
- This change brought a new challenge: building features for individual users.
One User vs. Personas
- Building for one user can be valuable, providing concrete satisfaction and addressing a specific need.
- However, it can also lead to idiosyncratic solutions that don't generalize to a wider audience.
Untested Enthusiasm
- At ThoughtWorks, a seemingly valuable product feature was tested with a single enthusiastic user.
- Surprisingly, the user didn't use the feature, highlighting the importance of real-world testing.