Marketing Over Coffee Marketing Podcast What’s In Your Project Management Toolbox?
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Aug 7, 2025 
Katie Robbert, a project management expert and software lifecycle advocate, returns to dive into essential project management tools like Asana, JIRA, and Trello. She discusses the differences between project and task management and the growing role of AI in marketing. The conversation also unpacks the intriguing concept of 'vibe coding' in software development, highlighting the varying productivity levels among developers. With anecdotes from her experiences, Katie provides a fresh perspective on integrating modern tools into project workflows.
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Project vs Task Management Tools
- Project management tools mainly focus on task management rather than comprehensive project management like budgeting.
- The effectiveness depends heavily on keeping data current and managing resources actively.
Begin AI Projects With Requirements
- Start AI project implementation with clear requirements gathering before coding.
- Follow the software development lifecycle phases to manage design, development, and testing effectively.
Use AI Use Cases For Focus
- Use the seven general use cases of AI to clarify project goals: extraction, classification, summarization, rewriting, synthesis, question answering, and generation.
- This focus prevents aimless exploration and initiates effective requirements gathering.