Katie Robbert

Katie Robbert, CEO of Trust Insights, specializes in Ideal Customer Profiles (ICPs) that help fine-tune marketing strategies. She discusses how to gather valuable data to understand customer pain points and the crucial differences between ICPs and customer personas. Katie highlights the role of generative AI in evolving customer profiling for hyper-personalization in marketing. She also emphasizes the importance of online communities in maintaining customer connections and fostering business growth.

Katie Robbert, an expert in AI integration within marketing agencies, shares her journey of founding an AI-driven agency. She discusses the impact of digital transformation on team dynamics and the importance of a human touch in AI implementation. Katie addresses misconceptions about AI taking jobs, emphasizes the significance of ethical data handling, and highlights the evolving skill sets needed for marketers today. Additionally, she offers insights on navigating client data privacy and the crucial role AI plays in optimizing marketing processes.