FITLETE Radio | A Personal Training News and Fitness Industry Q&A Show

EP#15 Trainer Spotlight Series: Meet Tiana Gonzalez

Mar 5, 2025

In this episode, Tiana Gonzalez, an IFBB Pro Card holder and fitness trainer from NYC, shares her inspiring journey from a six-figure career in commercial real estate to full-time fitness. She offers valuable insights into the long-term effects of discipline and consistency on health. Tiana recounts a humorous slip at a fitness camp, revealing her lighthearted approach to challenges. She also discusses strategies for attracting and retaining clients, the importance of ongoing education for trainers, and addressing unrealistic transformation expectations in fitness.

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ANECDOTE

Camp Slip-Up at Power Monkey

Tiana shared a funny story from Power Monkey Fitness camp in Tennessee where she slipped and scraped her thigh running across gravel.
The incident happened during a quick photo shoot, and she still has a visible scrape as a reminder of the mishap.

ADVICE

Know and Focus Your Audience

Define exactly who you serve by characteristics like lifestyle, mindset, and investment in self-care.
Focus your energy on the right clients with enthusiasm and lightheartedness to build strong relationships.

ADVICE

Observe Before Coaching Clients

Assess new clients by observing natural movement first, with minimal coaching to gather real data.
Analyze specific biomechanics details like ankle, foot, core bracing, and breathing to understand client fitness levels.

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We get to know Tiana Gonzalez in this Trainer spotlight episode of FITLETE Radio.

GEORGE: Introduce yourself and tell us a little about what you do and your background.

My name is Tiana Gonzalez, and I'm from the Tri-State area of New York City. My social media handle is Tiana's Mind and Moves, and my former business name was Fit by Tiana LLC. Now, I say former because about two or three years ago, I decided, you know what, I want to do more than just fitness. I have a background in dance, martial arts, powerlifting, CrossFit, and most importantly, competitive bodybuilding. In fact, I got my IFBB Pro Card in 2010 and figure. And it was in the pursuit of getting my Pro Card and figure that I did quite a number to my metabolism and to my overall health. Now, all of the lessons that I learned, digging myself out of that hole, finding my way back to normalcy, to getting my hormones under control, and to, I mean, I say this in air quotes, fix my metabolism. Those lessons that I learned and all of the different areas, whether it was with an endocrinologist or my gynecologist or my integrative medicine doctor, like all of those things put together is what really fueled me to get into the fitness industry in the first place. So I left behind this amazing career where I was making six figures in commercial real estate, still using my engineering degree. I walked away from it all in 2013 to pursue fitness full time. And it's been a ride. It's been a rollercoaster up and down. And I've realized, like I said, over the last two or three years that the impact that I want to make is much bigger than just fitness. I want the everyday person to understand that with a little bit of discipline and a whole lot of consistency, they could make ripples that will have a long-term effect for the better for their health, wellness, and longevity...

Full Show Notes available at https://thisweek.fitletes.com/

Want more Tiana Gonzalez in your life? You can find’em here:

Message: tiana@fitbytiana.com

Instagram: https://www.instagram.com/tianasmindandmoves/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thisweek.fitletes.com