How I Built This with Guy Raz Live Episode! Walker & Company: Tristan Walker (2019)
Feb 28, 2022
Tristan Walker, founder of Walker & Company and Procter & Gamble's first black CEO, shares his journey from a disastrous first shave to creating Bevel, a revolutionary shaving system tailored for men of color. He discusses the struggles of crafting personal care products that address unique grooming challenges, the importance of securing funding, and aligning values with major partners. Walker reflects on becoming a parent and redefining success while highlighting his mission to uplift underrepresented communities through thoughtful entrepreneurship.
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First Shave
- Tristan Walker's first shave at boarding school resulted in severe razor bumps, leading him to avoid shaving for 15 years.
- He relied on depilatory creams, a painful chemical solution, due to the lack of suitable products for his curly hair.
Single Blade Insight
- Single-blade razors prevent razor bumps by cutting hair at skin level, unlike multi-blade razors that cut beneath, causing ingrown hairs.
- This century-old solution lacked market incentive due to expired patent protection, presenting an opportunity for disruption.
Ethnic Aisle
- Walker highlighted the poor presentation of ethnic beauty products, often relegated to dusty bottom shelves with outdated packaging.
- VCs initially dismissed his concerns, revealing their lack of understanding of the market and consumer experience.