How I Built This with Guy Raz cover image

Live Episode! Walker & Company: Tristan Walker (2019)

How I Built This with Guy Raz

00:00

The Razor's Edge: Unboxing Success and Challenges

This chapter explores the unboxing experience of a razor product, drawing comparisons to iconic brands like Apple, and emphasizes the significance of customer experience in a competitive e-commerce landscape. The discussion covers the hurdles faced during the initial shipment, the launch of a razor subscription model, and the media strategies that contributed to their success amid industry challenges. Additionally, the chapter reflects on the tensions between long-term vision and investor expectations, ultimately leading to pivotal moments in the growth of a personal care brand.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app