

S2E334 How to Record the Video Message Everyone Opens – a Conversation with Kyle Draper
Sep 30, 2025
In this conversation, Kyle Draper, a marketing and video coach, shares his journey from youth ministry to mastering personalized video messaging. He emphasizes the power of one-to-one communications over mass outreach, highlighting how a simple 12-second birthday video can spark meaningful conversations. Kyle provides insights on using AI to enhance, not replace, authentic content. He stresses the importance of celebrating people privately and offers tips on building a content library by answering common questions from clients.
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Birthday Video Breakthrough
- Kyle Draper sent a 12-second birthday video instead of commenting on a public wall.
- The recipient replied directly, sparking meaningful conversation and standing Kyle out from hundreds of wall posts.
Mindset Shift: Depth Over Reach
- Treat social media as a relationship channel, not just a broadcast tool to optimize.
- You already know more people than you need; deepen those relationships instead of chasing reach.
Ask For Opinions With Short Videos
- Pick five valued contacts and send a short personalized video asking for their opinion on a topic.
- Use their name and a specific prompt to create genuine conversation without sounding salesy.