Decoder with Nilay Patel

How to buy a social network, with Tumblr CEO Matt Mullenweg

102 snips
Dec 13, 2022
In a thought-provoking conversation, Matt Mullenweg, CEO of Automattic and the force behind Tumblr, discusses the intricate challenges of moderating social networks. He highlights the fine line between free speech and safety, particularly after acquiring Tumblr from Verizon. Alex Heath joins the dialogue, shedding light on Twitter's chaotic shifts under Elon Musk. The duo explores the intertwined nature of user engagement, content policies, and the competitive landscape shaping social media today. Expect insights into the future of online communities!
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ANECDOTE

Tumblr's Journey

  • Tumblr was a high-flying startup, bought by Yahoo for $1.1 billion.
  • Automattic later purchased it from Verizon for $3 million after corporate mergers.
INSIGHT

Humbling Experience

  • Running Tumblr has been Mellenweg's most humbling business experience.
  • Content moderation, free speech issues, and lawful-but-awful content present unexpected complexities.
ADVICE

Social Media Vision

  • Mullenweg believes blogging should be more prevalent, combining it with social networking aspects.
  • He aims to create mainstream social media without relying solely on surveillance capitalism or advertising.
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