Decoder with Nilay Patel

How to buy a social network, with Tumblr CEO Matt Mullenweg

158 snips
Dec 13, 2022
In a thought-provoking conversation, Matt Mullenweg, CEO of Automattic and the force behind Tumblr, discusses the intricate challenges of moderating social networks. He highlights the fine line between free speech and safety, particularly after acquiring Tumblr from Verizon. Alex Heath joins the dialogue, shedding light on Twitter's chaotic shifts under Elon Musk. The duo explores the intertwined nature of user engagement, content policies, and the competitive landscape shaping social media today. Expect insights into the future of online communities!
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INSIGHT

Content Moderation as a Product

  • Content moderation is the central product of a social network.
  • It involves incentivizing good content, removing bad content, and navigating complex social issues.
ANECDOTE

Tumblr's Adult Content Policy

  • Tumblr's "Go Nuts, Show Nuts" policy on adult content proved unsustainable in 2022.
  • Apple's App Store removal of Tumblr highlighted content moderation issues and led to policy changes.
INSIGHT

App Store Moderation

  • Apple's App Store moderation is strict but well-intentioned, prioritizing user experience.
  • Google's approach is more flexible, allowing for faster iteration and a wider range of content.
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