24min chapter

Decoder with Nilay Patel cover image

How to buy a social network, with Tumblr CEO Matt Mullenweg

Decoder with Nilay Patel

CHAPTER

Navigating Tumblr's Evolution

This chapter explores the intricate challenges faced by the CEO of Tumblr following its acquisitions by Yahoo and Automatic. It discusses the complexities of managing content moderation, the significance of user safety, and the balancing act between free speech and mental health in social networks. The conversation also reflects on the difficulties related to team integration and the financial responsibilities tied to sustaining Tumblr's unique position in the social media realm.

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