The GaryVee Audio Experience Is marketing going through its biggest shift? | Sonic Automotive Houston Keynote in 5
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Mar 27, 2023 A keynote discusses the rapid evolution of marketing and the need for businesses to pivot towards current trends. There's a focus on embracing modern platforms like TikTok and Instagram Reels, highlighting the shift from traditional advertising to engaging digital strategies. The talk emphasizes the importance of being in tune with today's consumer behavior to navigate the changing landscape effectively. Ultimately, it champions a forward-thinking mindset to unlock new opportunities in business.
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Marketing's Major Shift
- Marketing is undergoing its biggest shift since the transition from radio to television.
- The internet's maturity and evolving consumer behavior are driving this change.
Embrace Current Platforms
- Focus on current trends like TikTok, Instagram Reels, and Facebook Reels.
- Capitalize on underutilized platforms like Facebook Reels for better reach.
Decline of Traditional Ads
- Traditional advertising, like Super Bowl commercials, is becoming less effective as streaming rises.
- Consumers are shifting away from cable and engaging less with traditional ads.