Two by Two
Zomato, Swiggy, and the rise of the 10-minute "dark" cafe
Feb 24, 2025
Thomas Fenn, Co-founder of Mahabelly and joint secretary at NRAI, shares his expertise on the fierce competition among food delivery giants like Zomato and Swiggy. The rise of 10-minute delivery options, sparked by Zepto’s entry, has reshaped the market. Fenn discusses the impact of these rapid services, exploring how they challenge traditional restaurant operations and alter consumer expectations. He delves into the complexities of delivering food quickly and the tension this creates between platforms and restaurant partners.
01:57:17
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Quick takeaways
- The launch of 10-minute delivery apps by Zomato and Swiggy signifies a rapid shift towards consumer demand for instant gratification in food services.
- Restaurant partners are facing operational challenges to adapt to 10-minute delivery requirements while maintaining food quality and service standards.
Deep dives
The Emergence of 10-Minute Delivery Apps
The launch of 10-minute delivery apps, such as Bistro and Snack by Zomato and Swiggy, signifies a new trend in food delivery strategies driven by consumer demand for instant gratification. The introduction of these apps follows Zepto's successful 10-minute model, prompting rival companies to respond quickly in an effort to maintain market share. This shift highlights a growing preference for immediate food access rather than reliance on traditional delivery times, traditionally ranging between 30 to 60 minutes. As a result, the landscape of food delivery is evolving, with companies exploring ways to expedite service without compromising on quality.
