Car Dealership Guy Podcast
The Boutique "Dealership" Selling Supercars to the Ultra-Elite | John Temerian, CEO of CURATED
Dec 5, 2024
In this conversation with John Temerian, CEO of CURATED, a Miami boutique dealership for rare supercars, he shares his journey from nightclub promoter to luxury car expert. He reveals the challenges of the supercar rental market versus ownership, discusses the growing interest from younger, affluent buyers, and emphasizes the importance of storytelling in sales. John also dives into the intricate art of building relationships with high-net-worth clients and how location shapes the luxury car culture in Miami.
57:02
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Quick takeaways
- The rise of a younger, tech-savvy clientele in the supercar market indicates a shift in collector demographics and preferences.
- John Tamarian's deep familial ties to the automotive industry fueled his passion and expertise, which he channeled into building CURATED.
Deep dives
Demographics of Supercar Collectors
The average client in the supercar market is around 40 years old, with many clients in their late 20s and early 30s. This younger generation, referred to as the 'video game generation,' is increasingly interested in cars produced between 2000 and 2010, often reflecting interests shaped by tech and finance. The podcast discusses how this shift contrasts with the predominantly older demographic that previously made up the collector community. The growing trend shows a more dynamic and diverse clientele looking to invest in supercars.
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