Car Dealership Guy Podcast

#142 The Boutique "Dealership" Selling Supercars to the Ultra-Elite | John Temerian, CEO of CURATED

Dec 5, 2024

In this conversation with John Temerian, CEO of CURATED, a Miami boutique dealership for rare supercars, he shares his journey from nightclub promoter to luxury car expert. He reveals the challenges of the supercar rental market versus ownership, discusses the growing interest from younger, affluent buyers, and emphasizes the importance of storytelling in sales. John also dives into the intricate art of building relationships with high-net-worth clients and how location shapes the luxury car culture in Miami.

57:02

Episode guests

John Temerian

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Episode notes

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Quick takeaways

The rise of a younger, tech-savvy clientele in the supercar market indicates a shift in collector demographics and preferences.

John Tamarian's deep familial ties to the automotive industry fueled his passion and expertise, which he channeled into building CURATED.

CURATED differentiates itself by treating supercars as storytelling pieces, enhancing their market value beyond conventional car sales strategies.

Deep dives

Demographics of Supercar Collectors

The average client in the supercar market is around 40 years old, with many clients in their late 20s and early 30s. This younger generation, referred to as the 'video game generation,' is increasingly interested in cars produced between 2000 and 2010, often reflecting interests shaped by tech and finance. The podcast discusses how this shift contrasts with the predominantly older demographic that previously made up the collector community. The growing trend shows a more dynamic and diverse clientele looking to invest in supercars.

Intro

5min

From Nightclubs to Supercars

8min

Navigating the Luxury Car Market: From Rentals to Dealerships

4min

Navigating the Supercar Rental Dilemma

12min

Navigating Challenges in Luxury Car Dealerships

2min

The Art of Luxury Car Sales

12min

Exploring Supercar Markets and the Impact of Location on Dealership Success

3min

Shifting Gears: Luxury Car Market Dynamics

10min

Welcome to the Car Dealership Guy Podcast. In this episode, I speak with John Temerian, CEO of CURATED, a Miami-based boutique dealership specializing in rare, vintage supercars and catering to the ultra-elite. We discuss how a lifelong obsession with supercars turned into an impressive business, his wild search for "blue chip" cars, and how he became the go-to car concierge for the rich and powerful looking to build world-class car collections.

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Topics:

(00:00:00) - Intro

(00:01:53) - John’s career and background

(00:11:08) - Launching CURATED

(00:20:16) - What is CURATED today?

(00:25:59) - How do you make money at this?

(00:27:38) - What is your average sales price and gross margin?

(00:30:20) - How long do cars sit in inventory?

(00:31:48) - Vehicle Reconditioning

(00:34:58) - Where do you source vehicles?