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Shifting Gears: Luxury Car Market Dynamics
This chapter explores the changing demographics in the luxury car market, focusing on a younger clientele and the impact of online auctions. It examines pricing nuances for supercars and the personal connections that drive purchasing decisions, alongside the development of a robust in-house marketing team. The discussion underscores the importance of mentorship and collaboration in the entrepreneurial journey, highlighting key relationships that have fueled business growth.