How Stories Happen cover image

How Stories Happen

“A story needs a job to do” | Michelle Warner, Business Designer & Strategist

May 13, 2024
Michelle Warner, business strategist, dissects her signature story to enhance its impact for her audience and business. The podcast explores the power of storytelling in business, efficient idea capture, sequencing strategies, versatile storytelling, crafting compelling business stories, and embracing authentic storytelling for creative catharsis.
54:57

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Resonance over reach in storytelling reduces the need to hustle for attention.
  • Prioritizing sequence over strategy in business decisions ensures alignment between goals and actions.

Deep dives

The Power of Resonance over Reach

The podcast episode delves into the importance of resonance over reach in storytelling. It emphasizes how making work matter can reduce the need to hustle for attention. The host highlights the values of authenticity and connection in building businesses and legacies, citing examples like the importance of building trust through real stories and experiences.

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