“A story needs a job to do” | Michelle Warner, Business Designer & Strategist

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May 13, 2024

Michelle Warner, business strategist, dissects her signature story to enhance its impact for her audience and business. The podcast explores the power of storytelling in business, efficient idea capture, sequencing strategies, versatile storytelling, crafting compelling business stories, and embracing authentic storytelling for creative catharsis.

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ADVICE

Prioritize Storytelling Over Organization

Focus on telling stories regularly before creating complex organizational systems.
Prioritize consistent output to identify if organization is a real problem.

INSIGHT

First, Last, Favorite

Memories are shaped by first and last impressions (primacy/recency effects).
Over-invest in strong beginnings and endings to make stories memorable.

ANECDOTE

North-Facing House Analogy

Michelle Warner opened her story with a personal frustration about her north-facing house.
This aligned with her 'sequence over strategy' premise, but needed earlier connection to the audience's business context.

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Our guest for this episode is rarely online. But when she is, she’s telling small stories with big meaning.

Meet Michelle Warner—she’s a business strategist and consultant who architects business models and marketing strategies for clients who sell high-priced services. She also hosts the podcast Sequence Over Strategy—an idea that represents her entire platform’s differentiated premise, and one the story she brings to us today reflects.

Michelle has founded multi-million dollar startups, raised capital the traditional way, and generally followed “the blueprint” for business growth before burning out and finding a new path forward. She is an independent consultant and educator who doesn’t need to rely on social media for growth.

What I admire about Michelle is that she’s designed her life and work in a certain way—she’s intentional, genuine, and carefully curates anything she elects to spend time on. These characteristics are reflected in her life, in her work, and in the way she tells stories.

In this episode, we dissect one of her signature stories she recently sent to her newsletter. It was well-received, but the ending needs work, and she recognizes there are some structural problems with the story. We work on that together to turn this into a signature story she can take with her everywhere, and we identify the job this story does for her audience and her business.

You’ll get a deep look at the small changes that you can make to a story to communicate with greater impact.

Jump into the conversation:
(03:39) Meet Michelle
(17:40) Michelle’s Story
(21:28) Dissecting the Story
(23:04) First, Last, Favorite

Resources:

⚫ Listen to Michelle’s podcast: https://www.themichellewarner.com/blog/sos001

⚫ Check out Michelle’s website: https://www.themichellewarner.com/

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🟢 Cover art designed by Blake Ink: https://www.blakeink.com/

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