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“A story needs a job to do” | Michelle Warner, Business Designer & Strategist

How Stories Happen

CHAPTER

Crafting Compelling Business Stories

This chapter explores the essential elements of storytelling for businesses offering premium services, emphasizing the need to go beyond social media posts and statistics to address objections and build sustainable models. It discusses the role of lead stories featuring relatable protagonists and supporting stories addressing objections or methodologies. The conversation delves into the importance of authentic, personal storytelling to connect with audiences on a deeper level and drive business growth.

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