Second Life Life Lessons | Anastasia Soare: Anastasia Beverly Hills Founder and CEO
Jul 3, 2019
Anastasia Soare, Founder and CEO of Anastasia Beverly Hills, shares her journey from Romania to creating a brow empire in LA. She discusses the significance of eyebrows, the golden ratio theory, and developing her product line. She also talks about authenticity, expanding internationally, and the importance of a CFO. Lastly, she touches on the challenges and benefits of working with family.
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From Immigrant To Esthetician On Melrose Place
- Anastasia left Romania, learned English in evening classes, and started as an esthetician on Melrose Place where clients taught her the business.
- She cried daily at first but built skills and relationships that launched her eyebrow work and business.
Art And Math Shaped Her Brow Theory
- Her art teacher taught golden ratio and facial anatomy, shaping how she approaches brows as structural features.
- That art-plus-math background became the foundation for her eyebrow methodology.
The Golden-Ratio Aha Moment
- Anastasia measured faces and applied golden ratio rules to eyebrows, then rented a room in Beverly Hills to focus on shaping brows.
- Her husband thought it was risky, but she asked, "What do I have to lose?" and started her salon.