Second Life
Life Lessons | Anastasia Soare: Anastasia Beverly Hills Founder and CEO
Jul 3, 2019
Anastasia Soare, Founder and CEO of Anastasia Beverly Hills, shares her journey from Romania to creating a brow empire in LA. She discusses the significance of eyebrows, the golden ratio theory, and developing her product line. She also talks about authenticity, expanding internationally, and the importance of a CFO. Lastly, she touches on the challenges and benefits of working with family.
48:47
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Quick takeaways
- Passion and dedication, combined with hard work and perseverance, are key to success in building a business.
- Surrounding yourself with knowledgeable and loyal people, along with investing in proper patent and trademark protection, is crucial for business growth and avoiding mistakes.
Deep dives
Anastasia Beverly Hills Founder's Career Journey
Anastasia Sware, the CEO and founder of Anastasia Beverly Hills, shares her career journey and insights. She started with a passion for art and math and eventually opened her own salon in Beverly Hills. Realizing the importance of eyebrows, she developed her own techniques for shaping them. She launched a successful line of eyebrow products and later expanded into color cosmetics. She highlights the importance of embracing social media and building a strong community. Anastasia also discusses taking on an investor to expand internationally and the challenges of scaling a business.
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