Authenticity, Customer Satisfaction, and Expanding Internationally

When Anastasia Soare immigrated to Los Angeles from her native Romania in the early ’90s, she had no idea she’d someday change the way we collectively groom our brows. But after attending aesthetician school and getting a job at a salon on Melrose Place, she noticed that her facial clients weren’t taking proper care of their brows. Sensing a white space, she eventually launched her own salon where she dedicated herself to shaping brows of A-list clients. On this episode of Life Lessons, she’s talking us through how she ended up launching a full-on empire complete with a best-selling product line you’ve definitely heard of: Anastasia Beverly Hills.

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