Modern CTO
Remixing Innovation through Effective Leadership with Michael Grinich, Founder of WorkOS
Jun 3, 2024
Michael Grinich, Founder of WorkOS, discusses remixing innovation and crossing the enterprise chasm. Topics include emulating experts for innovation, enhancing enterprise features through API service, navigating challenges of scaling, enterprise readiness and sales strategy, and crossing the chasm in enterprise software.
46:08
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Quick takeaways
- Transitioning to enterprise readiness requires technological integrations, pricing adjustments, and sales team development.
- Adapting strategies from successful tech companies like Dropbox and Slack is crucial for targeting enterprise markets effectively.
Deep dives
Identifying the Challenge of Going Up Market in the Enterprise Space
Navigating the enterprise chasm and transitioning from consumer success to enterprise suitability presents a significant challenge for companies. Michael highlights the struggle many businesses face when scaling up to serve larger organizations after achieving success with individual users. This shift requires a comprehensive strategy encompassing technological advancements, pricing adjustments, feature enhancements, and sales team development.
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