The Marketing Millennials The Truth Behind B2B Influencer Marketing with Brianna Doe, Founder + CEO of Verbatim | Ep. 387
Jan 28, 2026
Brianna Doe, founder and CEO of Verbatim and author of The Unapologetic Professional, helps marketers rethink influencer strategy. She explains why B2B programs fail, how to pick channels and creators, and why repeated partnerships and clear briefs matter. They also tackle authenticity, imposter syndrome, and building a career not defined by job titles.
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B2B Influence Is Under-Explored
- B2B influencer marketing is misunderstood and under-tested compared to B2C approaches.
- Brianna Doe says 2026 is a year for experimentation beyond LinkedIn into YouTube and podcasts.
Use Creators To Build Trust
- Define influencer marketing as partnering with trusted subject-matter experts, not a celebrity-only play.
- Use creators to build credibility through human-to-human connection, not just one-off salesy posts.
Influencer Is Just Trust
- Many marketers resist the term "influencer" because it sounds unserious, yet influence simply means trust with an audience.
- Brianna Doe urges brands to partner with niche trusted voices rather than big celebrity spends.
