Brianna Doe

Brianna Doe, the founder of Verbatim and a seasoned strategist in influencer marketing, shares invaluable insights on B2B influencer marketing. She discusses how influence shapes buying journeys and highlights strategies B2B brands can adopt from B2C. Brianna introduces the Creator Engine Framework and emphasizes the importance of selecting the right creators aligned with campaign goals. She also covers measuring impact beyond vanity metrics and successfully scaling influencer programs to ensure sustainable engagement and outreach.

Join Brianna Doe, a personal branding guru, Chelsea Castle, an AI specialist, and Blaine Bolus, an online presence authority, as they unravel the secrets to constructing an unforgettable personal brand. They delve into five groundbreaking strategies for using AI without losing authenticity. The guests highlight the necessity of documenting ideas, maintaining emotional connections, and fostering genuine interactions, especially on LinkedIn. Expect insights on essential content tools and tips to balance innovation with originality while managing online criticism like a pro!

Brianna Doe, founder and CEO of Verbatim and author of The Unapologetic Professional, helps marketers rethink influencer strategy. She explains why B2B programs fail, how to pick channels and creators, and why repeated partnerships and clear briefs matter. They also tackle authenticity, imposter syndrome, and building a career not defined by job titles.