*Eric Ries’ The Lean Startup brilliantly articulates the incremental, iterative approach to innovation, which provides a reality check on ego-driven ideas that might look good on paper but just won’t fly.
*As all great entrepreneurs know, business success comes from a curious mix of blue-sky thinking and a love of feedback and data.
*The lean approach helps new ventures launch products and services that users and customers actually want, in a way that’s far more nimble, much cheaper, and less risky than traditional methods.
*At the same time, other business and technology trends are breaking down the barriers to startup formation – the combination of all these forces is fundamentally altering the entrepreneurial landscape.
Theme 1: Build the Right Thing - 0:29
Theme 2: Testing with Vision - 9:38
Theme 3: Engine of Growth - 14:50
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HEAR THE FULL INTERVIEWS MENTIONED IN TODAYS' EPISODE HERE:
Eric Ries. “Eric Ries - The Lean Startup - Talks at Google - Full Transcript.” Canadian Value Investors, www.canadianvalueinvestors.com/eric-ries-the-lean-startup-talks-at-google-full-transcript.
"Eric Ries-Building The Minimum Viable Product". Youtube, 2019, https://www.youtube.com/watch?v=1FoCbbbcYT8. Accessed 28 Jan 2019.
Full Title: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovations to Create Radically Successful Businesses
Year of Publication: 2011
Book Author: Eric Ries
To purchase the complete edition of this book click here: https://tinyurl.com/4m5jxfb5
Book Insight Writer: James Safford
Editor: Tom Butler-Bowdon
Producer: Daniel Gonzalez
Production Manager: Karin Richey
Curator: Tom Butler-Bowden
Narrator: Kristi Burns
Book Insights Podcast