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Startup Success - Simplified! | Book Insights on The Lean Startup by Eric Ries

Book Insights Podcast

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How to Pivot Your Product

Instagram began as Bourbon, a check-in app that included elements from an online game called Mafia Wars. The creators were worried that Bourbon was too cluttered and would therefore never gain traction. They dug into how their users were behaving on the platform and found that the photo element was increasingly popular. By this point they had a clear idea of their minimum viable product.

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