Breaking Banks

The Economics and Future of Banking: Branch Tomorrow

4 snips
Sep 4, 2025
Efi Pylarinou, a global fintech influencer and co-author of Branch Tomorrow, shares her insights on the evolving banking landscape in Europe. She discusses the impact of COVID-19 on digital adoption and the challenges faced by traditional banks as they transition to digital models like Revolut. Efi dives into the social implications of branch closures, emphasizing the importance of trust in digital services. They also explore the future of cashlessness, the role of AI in banking, and how shared spaces could serve as a solution for maintaining banking accessibility.
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INSIGHT

Digital Models Outpace Branch Economics

  • Revolut's branchless model shows digital-only banks can scale rapidly across fragmented European markets.
  • Economic pressures after crises made traditional branch economics unsustainable, favoring digital models.
INSIGHT

Banking Will Fragment By Utility

  • Neo-banks dominate retail but currently struggle in corporate, wealth, and insurance segments.
  • AI and modular app behavior may fragment banking utility across specialized apps rather than one full-service bank.
ADVICE

Use AI To Create 360 Advisors

  • Empower staff with AI to become 360-degree advisors who know the whole customer context.
  • Use AI to redefine customer centricity beyond simple online account opening.
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