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Efi Pylarinou
Global fintech and technology influencer and contributing author to Branch Tomorrow, specializing in European banking trends, branch transformation, and fintech ecosystems.
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Sep 4, 2025
• 40min
The Economics and Future of Banking: Branch Tomorrow
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Efi Pylarinou, a global fintech influencer and co-author of Branch Tomorrow, shares her insights on the evolving banking landscape in Europe. She discusses the impact of COVID-19 on digital adoption and the challenges faced by traditional banks as they transition to digital models like Revolut. Efi dives into the social implications of branch closures, emphasizing the importance of trust in digital services. They also explore the future of cashlessness, the role of AI in banking, and how shared spaces could serve as a solution for maintaining banking accessibility.
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