Omni Talk Retail
How DoorDash is Powering Omnichannel Excellence with AI & Data | Live at Shoptalk 2025
Mar 27, 2025
Jessica Lachs, Chief Analytics Officer at DoorDash, shares her journey from startup GM to data leader. She reveals new partnerships with DSW and Klarna, enhancing consumer options. The discussion dives into how AI is shaping grocery substitutions and targeted retail media, crafting personalized experiences. Lachs emphasizes the necessity of a strong data strategy for omnichannel excellence and provides insights on overcoming initial search and personalization challenges. She also hints at her upcoming 'Life Hacks with Lachs' podcast.
16:31
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Quick takeaways
- Jessica Lachs highlights the value of self-education and collaboration in developing effective analytics strategies at DoorDash.
- DoorDash's partnerships with DSW and Klarna exemplify its strategic expansion into retail beyond food delivery, enhancing customer experience.
Deep dives
Career Path and Skills Development
Jessica Lacks, the Chief Analytics Officer at DoorDash, began her journey within the company as one of its earliest employees, navigating her way from General Manager to analytics. Initially lacking formal training in analytics, she relied on her curiosity to self-teach and acquire essential skills, including SQL and Python. A contributing factor to her development was collaboration with early engineers who helped her understand programming during weekends. This self-driven learning and a willingness to ask questions allowed her to build a competent analytics team to address the company's data needs.
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