Omni Talk Retail How DoorDash is Powering Omnichannel Excellence with AI & Data | Live at Shoptalk 2025
Mar 27, 2025
Jessica Lachs, Chief Analytics Officer at DoorDash, shares her journey from startup GM to data leader. She reveals new partnerships with DSW and Klarna, enhancing consumer options. The discussion dives into how AI is shaping grocery substitutions and targeted retail media, crafting personalized experiences. Lachs emphasizes the necessity of a strong data strategy for omnichannel excellence and provides insights on overcoming initial search and personalization challenges. She also hints at her upcoming 'Life Hacks with Lachs' podcast.
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From GM to CAO
- Jessica Lachs, DoorDash CAO, started as a GM, employee #20.
- Her endless curiosity led her to analytics by answering her own questions.
Self-Taught Analyst
- Lachs learned SQL and Python out of necessity.
- An engineer tutored her on weekends, showcasing a true startup spirit.
AI-Powered Personalization
- DoorDash uses AI to personalize ads and improve customer experience.
- AI-powered grocery substitutions learn from past data and user preferences to provide relevant alternatives.