Kitces and Carl - Real Talk for Real Financial Advisors
Can You Just Do Good Work And Get Noticed As An Advisor Or Do You Have To Self-Promote?: Kitces & Carl Ep 121
Sep 21, 2023
In this episode, Michael Kitces and Carl Richards discuss the importance of self-promotion for financial advisors. They explore the balance between doing good work and selling, share marketing strategies for advisors, and discuss the mystery of success in the industry.
40:06
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Quick takeaways
- Unconventional marketing strategies focused on exclusivity and unique experiences can attract clients without traditional advertising methods.
- Success can be achieved through doing great work in isolation and attracting unknown friends through word-of-mouth, highlighting the complexity of marketing and the importance of a personalized and authentic approach.
Deep dives
Marketing Strategies Based on Exclusivity and Word of Mouth
The podcast explores various unconventional marketing strategies that rely on exclusivity and word of mouth to attract clients. Examples include a design firm that has become renowned without a website, an advisor who only takes outdoor meetings, and an entrepreneurship professor who creates exclusive groups. These examples show that by offering unique experiences and focusing on a select group of individuals, businesses can generate interest and growth without traditional advertising methods.
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