

1. Change Your Frame
9 snips Sep 22, 2025
Explore how changing your frame can revolutionize goal-setting and lead to extraordinary outcomes. Alicia Ault shares her journey of transforming credit repair by designing a goal-based approach that rapidly scaled her user base. Discover the importance of setting 'impossible' goals to spur creativity and reframe priorities. The discussion dives into common goal-setting mistakes and why aiming high reshapes identity and systems for success. Learn how effective partnerships and strategic thinking can drive impressive growth in any venture.
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Founder Builds Tool After Ten Years
- Alicia Ault spent a decade coaching on credit before building Level Up Score to automate tailored credit action plans.
- She partnered with a developer and launched the tool while still overwhelmed by her coaching business and family duties.
One Conversation Scaled Thousands
- Alicia set a 100-client 90-day goal, then reframed it to 1,000 to force new approaches.
- That impossible goal led her to partner with credit software companies and scale from 10 to thousands of users.
Goals Shape What You See
- Goals shape perception and filter what you notice, directing present actions toward future aims.
- Clear, committed goals create pathway thinking and improve decision quality by narrowing focus.