The Core Report How Indian Farmers Benefit from Transparent Food Supply Chains
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Jun 28, 2025 Mark Kaplan, co-founder of Wholechain, discusses the transformative impact of digital traceability on Indian agriculture. He explains how real-time data and blockchain technology improve transparency and help small producers access international markets. The conversation highlights the specific challenges faced by the seafood industry and the need for effective compliance measures. Kaplan emphasizes fostering collaboration across sectors for sustainable practices, enhancing trust, and ultimately benefiting both farmers and consumers.
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Seafood as Traceability Test Bed
- Wholechain chose seafood supply chains due to their extreme fragmentation and predominance of small-scale producers.
- Success in such complex systems proves the model can scale to other agriculture and food supply chains.
Digitize Existing Workflows
- Mirror existing workflows by having first receivers upload their data spreadsheets for digital structuring.
- Use standards like GS1 to create digital twins and track product movements throughout the supply chain.
Blockchain Ensures Data Integrity
- Blockchain is primarily used to hash every record to provide irrefutable trust that data hasn't been tampered with.
- Errors in data create permanent records allowing learning and corrective interventions, rather than deleting mistakes.