How Indian Farmers Benefit from Transparent Food Supply Chains
The Core Report
Intro
This chapter explores the challenges of fragmented supply chains in agriculture and retail, underscoring the necessity of traceability in product sourcing. It examines Whole Chain's use of blockchain technology to improve visibility and integrity in supply networks, benefiting both businesses and consumers.
Can digital traceability transform India's agriculture and food exports?__________________________________________In this insightful episode of The Core Report Weekend Edition, host Govindraj Ethiraj talks to Mark Kaplan, co-founder of Wholechain, a global platform improving supply chain transparency across food and agriculture sectors — including India.From shrimp farms in coastal India to cooperatives in Mexico and sustainable dairy in Ireland, Mark shares how real-time data, digitized workflows, and traceable sourcing help producers meet international standards, access new markets, and reduce compliance burdens.
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