Not Alone Choosing Between Career and Motherhood: Is That Even Possible? with Cass DiMicco
Nov 25, 2025
Cass DiMicco, a dynamic content creator and co-founder of Aureum, shares her inspiring journey from fashion buyer to influencer. She discusses the delicate balance between ambition and motherhood, challenging the notion that women must choose one over the other. Cass opens up about the challenges of building a luxury brand while maintaining personal creativity and connections. They explore the importance of solitude for self-reflection and the impact of societal expectations on women's choices. Join them for a candid conversation on redefining success!
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Early Signs Pointed To Fashion And Entrepreneurship
- Cass credits her mom's affirmations for pushing her toward entrepreneurship and fashion from childhood.
- She documented outfits early, used a blog as a visual resume, and landed a buyer job before graduating college.
Blog Became A Career Pivot
- Cass started a blog called Dressed For Dreams to showcase her taste and get better jobs in fashion.
- The blog grew into paid influencer work, and she quit her buyer job when influencer income surpassed her salary.
Creator Economy As A Stepping Stone
- Cass saw the creator economy as a durable opportunity, not a fad, which justified her leap.
- She treated personal brand growth as a stepping stone toward building product businesses later.