Creator strategy and luxury positioning

In this episode of Not Alone, Valeria sits down with content creator, entrepreneur, and Aureum co-founder Cass DiMicco for a deeply relatable conversation on ambition, creativity, and the evolving meaning of success. Cass opens up about the early signs that hinted at her creative future, her leap from fashion buyer to full-time influencer, and the vulnerability that came with putting herself online. She shares how Aureum was born from intuition, grit, and a little bit of impulsiveness, and opens up about what it took to run the business during its first year ‘til now, and how she stays connected to her “why” while navigating pressure, growth, and creativity - all while trying to start a family.

Cass and Valeria also dive into the truth behind the “Girl Boss” era, the myth that women need to choose between career and motherhood, and the importance of carving out solitude to stay grounded and creatively aligned. From delegation and leadership to letting go of control and imagining what’s next for Aureum, this episode is an honest look at womanhood, work, and the freedom that comes from paving your own path.

Follow Cass on Social Media

Instagram: https://www.instagram.com/cassdimicco/?hl=en

TikTok: https://www.tiktok.com/@cassdimicco?lang=en

YouTube: https://www.youtube.com/@CassDiMicco

Shop Aureum Collective: https://aureumcollective.com

Shop my look from this episode: https://shopmy.us/collections/2984674?tab=collections

Follow me: https://www.instagram.com/valerialipovetsky/ 

What we talked about: 

0:28 - Debrief on Valeria’s Nashville Girls Trip

2:56 - Cass DiMicco intro

4:10 - Start of interview

4:23 - Their inspiring female entrepreneur event with Emma Grede

9:10 - Childhood signs that led to Cass’s creative future

12:02 - Early days as a buyer 

13:09 - Starting her blog

13:35 - Quitting her job, influencing full time

16:14 - The difficulty of putting herself out there

19:45 - The “no plan” plan

21:00 - Starting Aureum

25:07 - The need to delegate 

30:38 - Huge success the first year

32:32 - Pressure to scale the business

35:45 - “Connected to my why”

36:27 - Being ready for motherhood

37:48 - The “Girlboss” Era

39:10 - Career & Motherhood, no right answer

41:35 - Being creatively vulnerable

43:58 - The importance of being alone with your thoughts

45:00 - Using her environment to level herself up

48:04 - Ready to loosen the reigns 

49:16 - What’s next for Aureum

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