Unthinkable with Jay Acunzo Speakeasy Business
Jun 5, 2023
Michelle Warner, a savvy business coach specializing in relationship marketing, joins Paul Tvaroh, the innovative owner of London's Lounge Bohemia, a speakeasy known for its molecular mixology. They explore the powerful shift from traditional marketing to building authentic connections. Warner emphasizes deepening client relationships over broad outreach, while Tvaroh shares how his unique hospitality prioritizes memorable experiences. Together, they redefine business growth, advocating for meaningful engagement instead of mere numbers, all wrapped in the charm of a speakeasy vibe.
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Resonance over Reach
- Marketing isn't about reaching the most people, it's about ensuring they care.
- Reach is just a stand-in for trust, which is the actual point of marketing.
Relationship Marketing
- Prioritize relationship marketing over traffic marketing.
- Traffic marketing is passive, while relationship marketing requires active effort.
Lounge Bohemia's Unique Approach
- Lounge Bohemia in London is a unique cocktail lounge focused on molecular mixology.
- They prioritize customer experience over profits, offering unusual drinks and a no-suit policy.