In marketing today, there's the widely used, noisy way to market yourself and your business, but then, just maybe, there's a calmer, quieter, perhaps more effective way.
Stories from one of the world's most surprising speakeasy lounges, based in London, as well as one of Jay's favorite marketers who doesn't show up much publicly -- least of all on social media -- yet has found a way to build a business which is in-demand and even overbooked. (Now that sounds pretty unthinkable.)
In this episode: speakeasy business! Why going deeper instead of broader, emphasizing value instead of scale, and prioritizing resonance over reach are all viable ways to build your business and leave your legacy.
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INSIDE THIS EPISODE:
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PRODUCTION CREDITS:
- Creator, host, writer, editor: Jay Acunzo
- Producer and researcher: Ilana Nevins
