Cain Smith, a high-level copywriter with experience working for big names like Grant Cardone and Agora Financial, shares insider insights. He discusses the transformative impact of AI on the copywriting space, enabling more creativity while enhancing efficiency. Cain highlights the shift towards shorter video sales letters to match audience attention spans and the rise of innovative sales techniques, like quiz funnels. He emphasizes the importance of collaboration between copywriters and media buyers to keep pace with the evolving advertising landscape.
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insights INSIGHT
Shift To Generalist Copywriters
The demand is shifting from niche copywriters to generalists who manage entire funnels.
AI democratizes copy tasks, reducing need for specialists in single copy types.
question_answer ANECDOTE
Cain's Unlikely Copy Start
Cain started copywriting in his early 30s coming from a security industry background.
He pivoted to direct response copy in 2020 after initial content writing gigs.
insights INSIGHT
E-com Meets Direct Response
E-commerce and direct response marketing are merging, creating new opportunities.
Direct response copy can help e-commerce businesses increase average order value and customer lifetime value.
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Wouldn’t you love to have a confidential chat with a copywriter working at the highest levels of our business?
Well, we can’t provide the confidential part. This IS a podcast, after all, not a Signal chat.
But today’s guest, Cain Smith is on the front lines of some of the biggest businesses using direct response. So we can provide the copywriter working on the highest levels of our business part.
Cain’s client list includes real estate giant Grant Cardone, financial publishing giant Agora Financial, fitness and nutrition giant vShred… as just three examples.
His experience spans infoproducts and ecom, low-ticket and high-ticket, long-form and short-form funnels.
And we got him to come on to tell us what he’s noticing at the cutting edge. Because his observations, when put into action, can mean more money in your pocket.
But I wouldn’t think of asking Cain a thing until I first reminded you that
Copy is powerful. You’re responsible for how you use what you hear on this podcast. Most of the time, common sense is all you need. But if you make extreme claims... and/or if you’re writing copy for offers in highly regulated industries like health, finance, and business opportunity... you may want to get a legal review after you write and before you start using your copy. My larger clients do this all the time.
Here's what we asked him:
1. Since you've got your finger on the pulse at a pretty high level these days, what would you say is the one big change in copywriting that most people aren't aware of yet?
2. How did you get started in copywriting, and how did you end up where you are now?
3. What have you noticed about e–commerce and how does this present opportunities for direct-response copywriters?
4. What’s going on these days with long-form VSLs?
5. What are some modern sales formats that are working better than old-school long-form VSLs?
6. What are some simple testing strategies copywriters and marketers are using successfully?
7. Where do you see direct-response copywriting heading in 2025?
To contact Cain: cain@cainsmith.com
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