Cain Smith

Cain Smith, a high-level copywriter with experience working for big names like Grant Cardone and Agora Financial, shares insider insights. He discusses the transformative impact of AI on the copywriting space, enabling more creativity while enhancing efficiency. Cain highlights the shift towards shorter video sales letters to match audience attention spans and the rise of innovative sales techniques, like quiz funnels. He emphasizes the importance of collaboration between copywriters and media buyers to keep pace with the evolving advertising landscape.