Leveling Up with Eric Siu This Stupid Simple SEO Strategy Is Making Us Millions
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Dec 4, 2025 Discover a simple yet powerful SEO tweak that's driving AI citations and transforming online growth. Learn how declining clicks are a result of AI responses taking the spotlight. Creating clear H1s and concise bullet points is now essential for improving visibility with ChatGPT and others. Uncover insights on which pages to target first and how these optimizations can create a compounding authority effect. With the right strategies, watch your content get cited everywhere and reap significant business rewards!
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Two Sentences That Changed Citations
- Eric Siu added two sentences to existing pages and started getting cited by ChatGPT, Perplexity, and Google AI overviews.
- The simple change dramatically increased AI citations for pages that already ranked.
Make Your Page Immediately Citable
- Add a clear H1 that directly answers the search query at the top of the page.
- Put a concise 2–3 sentence answer (under ~50 words) as the opening so AI can extract and cite it quickly.
Rankings Aren't Enough Anymore
- Click-through rates are falling 20–30% because AI overviews answer queries without visiting sites.
- Ranking alone no longer guarantees traffic; being cited by AI is now the competitive metric.