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We made ONE stupid simple change to pages that were already ranking… and suddenly we started getting cited everywhere: ChatGPT, Perplexity, Google AI Overviews, nonstop.
And yeah, it sounds too easy.
But this is the new game.
Clicks are dropping 20–30% across sites we’re seeing right now because people are getting answers without visiting your page. Ranking isn’t enough anymore. If AI is answering the query, the only pages that win are the ones it can extract and cite instantly.
Key takeaways:
• Clear H1 plus direct answer boosts AI citations
• Short, scannable openings help LLMs extract answers
• Optimizing top pages creates a compounding authority flywheel
Chapters:
00:00 AI citations overview
00:20 Why clicks are declining
00:45 New game gets cited by AI
01:15 Why most pages fail
01:45 Clear H1 and fast answers
02:20 CNBC style bullet points
03:10 How to optimize pages
04:00 Tools and workflows
05:10 Business impact
06:00 Final strategy summary
How to Connect
IG: / ericosiu
X: / ericosiu
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