Coach Business

210: Identity Marketing with Veronica Romney

13 snips
Oct 1, 2025
In this engaging discussion, Certified Master Marketer Veronica Romney shares her insights on identity marketing, advocating for ethical strategies over coercive sales tactics. She highlights the distinction between marketing and sales, emphasizing the importance of meeting customers where they are. Coaches, she argues, are natural sellers who must avoid jargon. Veronica also encourages business owners to embrace their evolving identities and draw inspiration from diverse industries while reflecting on their unique power to shape communities.
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INSIGHT

Identity Beats Outcome-Only Messaging

  • Identity-based marketing emphasizes who the customer wants to become rather than just the outcome they buy.
  • Veronica argues this avoids sleazy tactics and creates ethical persuasion that resonates long-term.
INSIGHT

Marketing Creates Demand; Sales Closes

  • Marketing's job is to create demand and place offers where prospective buyers are.
  • Sales completes the journey by converting those warm prospects into customers.
ADVICE

Talk Like Your Prospect

  • Meet prospects where they are and avoid using expert jargon that overwhelms them.
  • Walk clients step-by-step from their current state to the transformed state you provide.
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