Veronica Romney

Join Veronica Romney, a trailblazer in identity-driven marketing and CEO of Rainmaker Residency, as she unpacks the transformative power of connecting marketing with personal identity. Veronica explains how shifting from transactional sales to identity marketing can foster deep loyalty among consumers. She shares her four-part Identity Code framework and encourages businesses to rethink their ideal customer avatars. Expect inspiring real-world examples and insightful strategies for building authentic relationships that resonate and convert!

Veronica Romney, a marketing and leadership expert, shares powerful insights on mastering business marketing. She discusses essential components like ethical persuasion and relationship marketing, emphasizing the importance of clarity in offers. Overcoming self-doubt is a key theme, as she inspires listeners to transform passion into successful ventures. Veronica also highlights the significance of cultivating a loyal customer base, calling for a shift in mindset to view sales as a service, especially for women in business.

Veronica Romney, author of 'Identity Marketing' and founder of the Rainmaker Residency, shares her insights on storytelling in marketing. She discusses the psychological ties between family systems and effective narrative creation. Veronica recounts an extraordinary 18-year funeral story that highlights modern marketing lessons, along with the significance of 'shower thoughts'—those spontaneous ideas that often resonate the most. She provides valuable tips on fostering authenticity and connection in business and the power of unique brand identity.