Marketing Made Simple
#180: Talkin' Shop—Simple Tricks to Own the Top Spot in Local Search Results
Oct 30, 2024
Kelly Rice, a StoryBrand Certified Guide specializing in local SEO, joins the conversation with Dr. JJ Peterson and April Sunshine Hawkins. She shares straightforward strategies for boosting local search visibility, emphasizing the importance of engaging content. Kelly outlines a simple four-step plan: understand your audience, create optimized content, engage locally, and effectively promote your business. She demystifies SEO, breaking it down into manageable steps that help businesses get found by customers searching online.
32:45
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Quick takeaways
- Local SEO is essential for small businesses to enhance online visibility and connect with local customers effectively in competitive markets.
- A simplified four-step SEO process, including understanding the target audience and creating engaging content, can significantly improve marketing effectiveness.
Deep dives
Importance of Local SEO
Local SEO is crucial for small businesses to stand out in increasingly competitive markets, especially as reliance on internet searches grows. Businesses need to ensure they are easily discoverable online since potential customers are actively searching for solutions to their problems. By optimizing their online presence, including utilizing Google My Business and ensuring consistent online citations, they can enhance visibility and connect with local customers effectively. This approach empowers businesses to leverage their unique offerings and establish themselves as the go-to resource within their communities.
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