Kelly Rice, a StoryBrand Certified Guide specializing in local SEO, joins the conversation with Dr. JJ Peterson and April Sunshine Hawkins. She shares straightforward strategies for boosting local search visibility, emphasizing the importance of engaging content. Kelly outlines a simple four-step plan: understand your audience, create optimized content, engage locally, and effectively promote your business. She demystifies SEO, breaking it down into manageable steps that help businesses get found by customers searching online.