Why Do I Always Identify With the Underdog?

In 'Crush It!', Gary Vaynerchuk shows readers how to harness the power of the Internet to make their entrepreneurial dreams come true. The book focuses on utilizing new, free tools on the Internet to capitalize on branding and developing a business. Gary shares his own experiences, from building his family's wine shop into a national industry leader to transforming his life and earning potential by building his personal brand. The book emphasizes the importance of identifying and pursuing your passions, using social media effectively, and maintaining a hardworking and authentic approach to business.

In this book, Gary Vaynerchuk explores the 12 human ingredients that have led to his success and happiness. He provides exercises to help readers develop these traits and identifies the 'half' – the emotional ingredient of leadership he is weakest at and makes the most effort to improve. The book offers real-life examples and practical advice on how to balance different emotional traits in various business scenarios to achieve optimum results. It emphasizes the importance of emotional intelligence and social skills for sustainable business growth and personal development.