Product Ops Podcast S4:E7 - Own the Landing, Not Just the Launch with Jessica Soroky
Oct 21, 2025
Jessica Soroky, former Senior Director of Product Operations at Pendo, shares her transformative journey in product ops. She emphasizes the importance of adapting product operations to fit company culture rather than sticking to rigid frameworks. Jessica discusses leveraging data analytics for visibility and creating a company-wide newsletter that fosters transparency. She highlights the psychological impact of language in operations and the necessity of proving the strategic value of product ops. Her insights are vital for anyone involved in product management or operations.
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From Scrum Masters To Program Managers
- Jessica described auditing Pendo's SDLC and finding a strong engineering delivery but inconsistent discovery and a black-box go-to-market process.
- She recommended moving agilists into program management in product to own idea-to-adoption and led that transformation.
Product Ops Is Here To Stay
- Product ops is unlikely to be temporary because operations are essential for complex product companies.
- Operations humans will remain vital even as AI automates tasks.
Use Aggregate Data To Reveal Context
- Aggregate product usage data to give PMs a cross-product perspective and surface relative performance.
- Use that data in reviews and newsletters to align leadership and go-to-market teams.