The Diary Of A CEO with Steven Bartlett E30: Alan Barratt - From £27 to £72 million
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Apr 10, 2019 Alan Barratt, CEO and founder of Grenade, a sports performance brand, shares his inspiring journey from having just £27 to building a £72 million empire. He discusses the innovative marketing strategies that fueled Grenade's rapid growth and reflects on his challenging upbringing, emphasizing hard work and balance. Barratt dives into the complexities of wealth, happiness, and legacy, exploring the emotional highs and lows of entrepreneurship. He underscores the importance of personal accountability and family support in achieving success.
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Tank Booth
- Alan and Juliet Barratt used a borrowed tank as their trade show booth, outsmarting bigger brands with expensive setups.
- This unconventional approach caught the attention of a GNC buyer, leading to Grenade's first major US deal.
Disrupt Cheaply
- Starting a business doesn't require significant capital, but time, willingness, and a disruptive approach.
- Focus on making a difference and challenging conventions rather than expensive displays.
School Dropout
- Alan Barratt, despite being academically capable, found school boring and clashed with teachers.
- He left school after a disagreement and pursued his passion for weight training, starting a gym job.