Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL SERIES ==> NEW Urgency Tactics Driving Engagement! <== | BATHROOM Break #86 COLLAB: The Marketing Millennials + Do This, Not That
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Dec 15, 2025 This week, Daniel Murray, co-host of The Marketing Millennials podcast and a savvy marketing strategist, joins forces with Jay Schwedelson. They explore the power of urgency tactics to boost sales and engagement. Daniel shares his humorous take on Jay's Wegovy experience before diving into budget-friendly strategies, like time-sensitive discounts that compel buyers to act quickly. They also brainstorm innovative tactics, like expiring guides and a 12-day content drop, to supercharge email lists without breaking the bank.
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Wasted Shots, Simple Behavior Fix
- Jay Schwedelson tried Wegovy (a weight-loss shot) but kept eating as before and says it didn't work for him.
- He stopped the shots and regained control by simply eating less, calling his earlier expectation naive.
Time-Boxed Discount Drops
- Use tight discount windows (e.g., 10:00–10:30) to force shoppers to act now rather than later.
- Shrinking the discount over successive short windows increases urgency without extra ad spend.
Evergreen Equals Invisible Offer
- Evergreen resources often fail because availability removes urgency and perceived value.
- Adding time-limited access turns static content into an actual offer that people act on.