eCommerce Fuel Revisiting Our 2024 Predictions
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Dec 13, 2024 In this insightful conversation, Bill D'Alessandro, an expert in eCommerce and M&A, joins to reflect on last year's predictions and discuss what lies ahead for 2025. They explore how AI is transforming marketing strategies and the evolving dynamics of the M&A landscape post-election. The duo examines economic shifts, job market trends, and consumer behaviors that shaped 2024, while pondering the challenges eCommerce entrepreneurs face in an ever-changing digital environment. Tune in for a mix of predictions and eye-opening insights!
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DTC Bloodbath
- Andrew's prediction of a bloodbath year for venture-backed DTC companies was partially correct.
- Many distressed sales occurred, but fewer big-name companies went under than anticipated.
Retail Challenges
- Retail remains challenging for challenger brands, but established brands haven't seen increased difficulty in 2024.
- Breaking into retail requires demonstrating to buyers why their existing customers already align with your brand.
Disinformation and Echo Chambers
- The 2024 US election had less disinformation than Andrew predicted, although it still exists in online echo chambers.
- Andrew discovered the difference between Twitter's "For You" and "Following" tabs, highlighting how algorithms shape information consumption.