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Revisiting Our 2024 Predictions

eCommerce Fuel

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The Future of AI and Branding in E-Commerce

This chapter explores the latest advancements in AI within e-commerce, focusing on efficient workflows for creative content generation. It discusses the recovery of the M&A market post-election and the growing significance of personal branding as trust becomes a key competitive advantage. The speakers also address the challenges posed by social media algorithms, emphasizing the need for equitable opportunities for emerging creators in a rapidly evolving digital landscape.

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