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The Home Service Expert Podcast
The 8 Profit Activators You Can Trigger in Your Business Right Now
Jul 14, 2023
Dean Jackson, co-founder of 90-Minute Books and owner of NewInformation since 2003, shares marketing strategies, building customer relationships, multiplying profits through identifying opportunities, and implementing systems for business success.
59:36
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Quick takeaways
- The importance of dividing the business into before, during, and after units to optimize operations and enhance customer satisfaction.
- Focusing on the after unit to build strong customer relationships can lead to loyalty, referrals, and positioning as trusted experts in the industry.
Deep dives
Dividing the Business into Three Parts
To maximize efficiency and effectiveness, the speaker suggests dividing the business into three parts: the before unit, the during unit, and the after unit. The during unit refers to the core business operations, while the before unit acts as a separate entity that attracts and educates potential customers. The after unit focuses on nurturing lifetime relationships with customers and generating referrals. By treating each unit as an independent business, businesses can optimize their operations and enhance customer satisfaction.
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