The Home Service Expert Podcast The 8 Profit Activators You Can Trigger in Your Business Right Now
Jul 14, 2023
Dean Jackson, co-founder of 90-Minute Books and owner of NewInformation since 2003, shares marketing strategies, building customer relationships, multiplying profits through identifying opportunities, and implementing systems for business success.
AI Snips
Chapters
Transcript
Episode notes
The Before, During, and After Unit
- Divide your business into three units: before, during, and after.
- Treat the "before" unit as a separate business supplying leads to your "during" unit.
The Importance of the After Unit
- Many businesses fail to nurture customer relationships after a job.
- The "after unit" focuses on lifetime relationships and referrals, maximizing client value.
Leveraging Influencers
- Identify influencers in your target market, such as realtors or home inspectors.
- Partner with them to reach homeowners and generate leads.